identify the type of evidence presented for validity

For each of the following descriptions, identify the type of evidence presented for validity:

a. Mr. Jones contends that his measure of athletic prowess is consistent with student self-reports.

b. In this study, the investigator took deliberate steps to make sure that the test contained the right concepts. She asked several colleagues to review the items to see if, in their opinion, the right concepts were included.

c. In a study of college student values, a researcher decided to correlate the measure of values with observations of values by residence hall assistants. The selfreport results matched the observations.

d. Dr. Lewis, a professor of education, is working on an instrument that can be used to predict which of his students will be effective teachers. He has several scores from classwork and observations in the classroom, and he considers how these correlate with principal evaluations that are done the year after students graduate.

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Describe a well-designed classroom computer center

Is it possible that a 4-year-old could develop addictive behavior? 1. Emma’s parents sought professional advice but wanted Emma to continue developing computer skills. What plan of action do you….

define IMC using theory and research (to support your opinion) and then discuss its application using the organisation chosen and explaining how it has worked in your own words.

The overall task in MKT570 is based around two aspects. First, that each student can develop a theoretical understanding of the underlying principles of Integrated Marketing Communications (IMC). Second, that….

explain and critically discuss the role of marketing communication in the overall marketing and business strategy.

The overall task in MKT570 is based around two aspects. First, that each student can develop a theoretical understanding of the underlying principles of Integrated Marketing Communications (IMC). Second, that….