How would you advise a transnational corporation to integrate its socially responsible behavior with its corporate business strategy without hurting the bottom line?

  1. Should a transnational corporation sell any product not banned by government authorities in a foreign country or should it follow ethical standards on product safety, which exceed legal requirements of exporting and importing governments?
  2. How would you advise a transnational corporation to integrate its socially responsible behavior with its corporate business strategy without hurting the bottom line?
  3. Would you advise a transnational corporation to have its social responsibility reporting done as rigorously as the financial reporting in order to win the public trust?
  4. Should transnational corporations make financial contributions to educational, social and political life of a host country?
  5. Should transnational corporations make financial contributions to political parties in their host country?

Case question(required):
Should MNCs be held morally responsible for exporting and selling products banned at home but not banned in a foreign country?
Readings

  • Argenti, Paul.Corporate Communication, 8th Edition. New York: McGraw Hill, 2022.
  • Kline, John M.Ethics For International Business: Decision Making in a Global Political Economy. New York: Routledge, 2010.
  • Steger, Ulrich.Corporate Diplomacy: The Strategy for a Volatile, Fragmented Environment. Chichester, England: John Wiley &Sons, 2003

Kline

  • Chapter 6
  • Case: “Unsafe in Any Country”
  • Lane, Jill.Case Writing Guide.Schreyer Institute for Teaching Excellence (Penn State University). (PDF)
  • Haas School of Business at UCL.Coors Caselet.Berkeley mini case. (MS Word)

Recommended:

  • Chinese Glasses: How Chinese Say “No”(video)
  • Let’s deal with China – Intercultural communication(video)
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