Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
How are customers’ expectations formed? Explain the difference between desired service and adequate service with reference to a service experience you’ve had recently.
1. How are customers’ expectations formed? Explain the difference between desired service and adequate service with reference to a service experience you’ve had recently.
2.What are “moments of truth”? Provide one example of a positive moment of truth and one example of a negative moment of truth.
3. Describe the difference between high-contact and low-contact services, and explain how the nature of the customer’s experience may differ between the two.
4. Answer 9(a) AND 9 (b)
(a) Choose a service with which you are familiar and create a diagram that represents the servuction system. Define the front-stage and backstage activities. Be ready to share your screen in class in order to show your diagram.
(b) What are the backstage elements of (a) a car repair facility, (b) an airline, (c) a university, and (d) a consulting firm?
5. Describe the relationship between customer expectations and customer satisfaction.