From your own experience, what have you noticed are the benefits of a company having a strong reputation? What is the downside of a mediocre or even poor reputation?

From your own experience, what have you noticed are the benefits of a company having a strong reputation? What is the downside of a mediocre or even poor reputation?

Review the most recent Reputation Institute RepTrak® rankings as provided in table 9.1. Which companies did you expect to rank higher on these lists? Which companies did you expect to rank lower? Why?

Do you think that a corporate reputation can be “managed”? Why or why not? 6. Why do you think the strategic communication function is often assigned the primary responsibility over corporate reputation management? Is this a good or bad idea?

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Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..

What will be your recommendation to Elite Furniture, if you are a consultant to the company?

Elite Furniture Jan Smith had planned on spending six months at home before returning to work after the birth of her first child. However, she and her husband had recently….

Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

Write an essay based on ONE of the following topics (worth 50% of your grade for this module): Perform a market environment analysis for an existing brand of your choice and outline the marketing….