Your job is to develop public relations materials to promote the novel and its author. (Additional details can be found in the FS17 Scenario Brief.)
We have learned that Guy Montag’s new novel “Dumpster Fire” will be published by leading book-publisher, FourFiftyOne Publishing.
Your task for TNR1 worksheet TNR1 project is to develop a news release to announce 1) the publishing of “Dumpster Fire,” and its release date of Dec. 12, 2017 2) introduce emerging author, Guy Montag. You will need to have a quote from Francis Faber and Montag (two quotes total).
Your news release must reflect the format and style elements described in your textbook and discussed in class. In addition to basic formatting requirements, your release must also include at least one quote from FourFiftyOne Publishing President Francis Faber and emerging author, Guy Montag.
o Remember the inverted pyramid.
o Remember that you can invent quotes for your speakers. In this case, you have no choice.
o Remember who your target audience is.
o Remember the news voice and attribution.
Claire McClellan serves as the contact person (See the scenario brief for her contact information). Use your final version’s due date as the release date.
ADV 225 Worksheet: Organizing a Traditional News Release
Traditional news releases have a rigid standardized format that mirrors a news story as it would appear in a daily newspaper. Use the following template to organize your announcement news release.
RELEASE TIMING (Select and complete) CONTACT (Complete): {NAME}
[ ] FOR IMMEDIATE RELEASE {DATE} {PHONE NUMBER}
[ ] EMBARGOED UNTIL {DATE}
HEADLINE
Write an eight-word headline that include ALL or PART of the NEWS ANNOUNCEMENT. Address {WHO} will do {WHAT}
SUBHEAD
Write a 14-word subhead that support the NEWS ANNOUNCEMENT
LEAD PARAGRAPH
Write a 25-word (or fewer) lead that describe the NEWS ANNOUNCEMENT, beginning with a DATELINE. Dateline includes the following information: DATELINE, State –– {WHO} has announced {WHAT} for the purpose of {WHY} scheduled for {WHEN} at {WHERE}.
QUOTE #1
Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY. “Start your quote at the beginning of a new paragraph,” {NAME}, {TITLE}, {ORGANIZATION}, said. “Finish it after your attribution.”
SUPPORTING DETAIL
Support the quote or news announcement with the next-most important detail or background information.
QUOTE #2
Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY. “Start your quote at the beginning of a new paragraph,” {NAME}, {TITLE}, {ORGANIZATION}, said. “Finish it after your attribution.”
MORE SUPPORTING DETAIL
Support the quote or news announcement with the next-most important detail or background information.
QUOTE #3
Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY. “Start your quote at the beginning of a new paragraph,” {NAME}, {TITLE}, {ORGANIZATION}, said. “Finish it after your attribution.”
CONCLUDING SUPPORTING DETAIL
Support the quote or news announcement with the next-most important detail or background information.
FMI/CALL TO ACTION
End your news release with a “For More Information” paragraph that tells readers how to learn more. For more information about {WHAT} or to {ACTION}, visit {WEB ADDRESS} or call {PHONE NUMBER}.
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