Explain the significance of strategy as a means of identifying and realising opportunities for growth.

please read the whole brief carefully and if you have any question you can ask but please follow the instructions please.

 

MGT302A/BIZ303_Assessment 3 Brief_ Infographic Presentation Page 1 of 5

ASSESSMENT BRIEF

Subject Code and Title MGT302A/BIZ303: Strategic Management

Assessment Assessment 3 – Infographic and Presentation Transcript

Individual/Group Individual

Length 1 page and 1250 words, +/- 10%

Learning Outcomes a) Describe and evaluate the objectives, aims and the primary

aspects of a strategic plan whilst taking into account the vision

and mission of the organisation.

b) Discuss and evaluate the processes and forces that

influence the strategic decision-making process in relation to

business strategy.

c) Explain the significance of strategy as a means of identifying

and realising opportunities for growth.

d) Analyse the managerial, planning and procedural tasks

associated with implementing and executing organisational

strategies and identify the key risks associated with this

process.

e) Prepare and justify a strategic plan.

f) Demonstrate an ability to think strategically about an

organisation, its position in the marketplace and how it can

gain a sustainable competitive advantage.

Submission Due by 11:55pm AEST/AEDT Sunday of module 6 (week

12)

Weighting 35%

Total Marks 100 marks

Context:

Throughout this subject, you have been exposed to the various aspects of the strategic management

process. Many theories have provided insight into how organisations analyse their environment and

choose an appropriate strategy, implementing and evaluating it. One of the main challenges

organisations face is communicating and aligning their strategy in a way that is understood by their

employees.

The purpose of this assessment is to overcome this challenge by selecting and researching an

organisation of your choice. It may be private, public, or not-for-profit. It may be based in Australia or

overseas. What is most important is that you can obtain information about its performance and

strategy. You are then to assume the role of chief executive officer (CEO) of the organisation and

prepare a 1-page summary of its strategy, called an infographic. Then, you are to write a transcript of

MGT302A/BIZ303_Assessment 3 Brief_ Infographic Presentation Page 2 of 5

a verbal presentation that you would give to the organisation’s employees at its annual roadshow,

which describes and brings the company’s strategy to life, in an inspiring and meaningful way.

Instructions:

You are required to undertake this assessment in two parts.

1) Prepare an Infographic

 Infographics make information eye-catching, impactful and visually appealing, for

communication to others. You are to prepare a 1-page infographic which explains your

selected organisation’s strategy.

 Your infographic should cover each of the following seven areas:

o The vision and/or mission of the organisation.

o A summary of its historic performance.

o An evaluation of its internal and external environment.

o A description of its key strategies and initiatives.

o The implementation challenges ahead.

o Measures of strategic success showing how the strategy will be evaluated.

o References list.

 The images, diagrams and text that you choose should be appealing and inspiring to your

audience.

 Don’t clutter the infographic with heaps of paragraphs and detail. Find ways of summarising

the key points in a way that makes the infographic aesthetically pleasing. Then allow the

presentation transcript to bring the infographic to life.

 You should source information on the strategic management process from the various

textbook chapters and readings in this subject. You may source information about your

selected organisation from annual reports, websites and news articles, your own experience

of being part of an organisation, or interviews with staff members, where appropriate.

 Include references in the APA 6th edition referencing convention, where theories have

informed the models, frameworks and information that you have used.

 There are various web-based tools, complete with user instructions, which you may choose

to use to create your infographic. Alternatively, you can produce an infographic in PowerPoint.

Examples and templates may be found at the sites below.

o https://www.canva.com/create/infographics/

o https://venngage.com/templates

o http://www.presentermedia.com/powerpoint-templates/infographics.html

o https://templates.office.com/en-us/Posters

MGT302A/BIZ303_Assessment 3 Brief_ Infographic Presentation Page 3 of 5

2) Prepare a Presentation Transcript

 You are to assume the role of the CEO of your selected organisation and write the transcript

as if you were verbally presenting this in front of your employees.

 You do not actually have to present your infographic in class. However, you are to write a

1250-word transcript using the style, tone and language that you would use, if you were

verbally presenting it.

 The aim of the written transcript is to bring the content of your infographic to life. This means

that you should explain the strategic management process you went through and the logic for

the organisation’s strategy.

 Your presentation transcript should contain the following:

o A welcome to your employees and an introduction of who you are.

o A summary of the process you have gone through to produce the organisation’s

strategy.

o An engaging and succinct explanation of each part of the strategy that links to the 1-

page infographic that you have produced.

o A compelling conclusion that motivates your employees for the year ahead.

 You do not need to reference the transcript. Instead, you need to write it in a style that inspires

and informs your employees.

 Please write the transcript in a word document.

Submission Instructions:

Submit your infographic and presentation transcript via the Assessment link in the main navigation

menu in MGT302A/BIZ303 Strategic Management. The learning facilitator will provide feedback via

the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.

MGT302A/BIZ303_Assessment3_InfographicPresentation Page 4 of 5

Learning Rubric: Assessment 3 – Infographic and Presentation Transcript

Assessment

Attributes

Fail (Unacceptable)

0-49%

Pass

(Functional)

50-64%

Credit

(Proficient)

65-74%

Distinction

(Advanced)

75 -84%

High Distinction

(Exceptional)

85-100%

Knowledge and

understanding of the

strategic management

process (technical and

theoretical knowledge)

30%

Demonstrates limited

understanding and/or

analysis of strategic

management concepts,

theory and knowledge.

Key components of the

assignment are not

addressed.

Demonstrates basic

understanding and/or

analysis of strategic

management concepts,

theory and knowledge.

Many components of the

assignment are addressed.

Demonstrates thorough

understanding and/or

analysis of strategic

management concepts,

theory and knowledge.

All components of the

assignment are addressed.

Demonstrates highly

developed understanding

and/or analysis of strategic

management concepts,

theory and knowledge.

All components of the

assignment are skilfully and

thoroughly addressed.

Demonstrates

sophisticated

understanding and/or

analysis of strategic

management concepts,

theory and knowledge.

All components of the

assignment are

sophisticatedly and

masterfully addressed.

Infographic

30%

Infographic is inaccurate

and does not portray the

strategic plan.

Infographic is poorly

presented, with

unacceptable visual

impact.

Infographic is reasonably

accurate and portrays the

strategic plan.

Infographic is wellpresented, with reasonable

visual impact.

Infographic is mostly accurate

and clearly portrays the

strategic plan.

Infographic is well-presented,

with good visual impact.

Infographic accurately and

very clearly portrays the

strategic plan.

Infographic is very well

presented, with very good

visual impact.

Infographic accurately and

expertly portrays the

strategic plan.

Infographic is excellently

presented, with

sophisticated visual impact.

Presentation transcript

and communication

style

Difficult to understand for

audience, no logical/clear

structure, poor flow of

ideas, presentation lacks

supporting evidence.

Information, arguments and

evidence are presented in a

way that is not always clear

and logical.

Information, arguments and

evidence are well-presented,

with a mostly clear flow of

ideas and arguments.

Information, arguments and

evidence are very well

presented; the presentation

is logical, clear and wellsupported by evidence.

Expertly presented; the

presentation is logical,

persuasive, and wellsupported by evidence,

demonstrating a clear flow

of ideas and arguments.

MGT302A/BIZ303_Assessment3_InfographicPresentation Page 5 of 5

30%

Presentation transcript

does not link coherently

to the infographic.

Language is not

appropriate, inspiring

and/or engaging for a

group of employees.

Presentation transcript links

partially to the infographic.

Style is reasonably

appropriate, inspiring and

engaging for a group of

employees.

Presentation transcript links

clearly to the infographic.

Style is clearly appropriate,

inspiring and engaging for a

group of employees.

Presentation transcript links

very clearly to the

infographic.

Style is very appropriate,

inspiring and engaging for a

group of employees.

Presentation transcript

links seamlessly and to the

infographic.

Style is highly appropriate,

inspiring and engaging for a

group of employees.

Written communication

10%

Written articulation needs

improvement and

contains grammatical

and/or errors.

Written articulation is

satisfactory with minimal

grammatical and/or spelling

errors

Written articulation is clear

with no major grammatical

and/or spelling errors.

Written articulation is very

clear with negligible

grammatical and/or spelling

errors.

Written articulation is

flawless with no

grammatical and/or

spelling errors.

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