1.According to the secondary and primary research, do you think that the launching of new
product Kinder Überraschung by Italian company Ferrero SpA may fail?
2. Discuss the characteristic features of Japanese market with reference to:
(a) Demand for chocolate in Japan
(b) There are barriers to entry like high competition
(c) Barriers to entry due to government regulations
(d) Social perception of chocolate. Discussion Questions
3. Explain the cross cultural implications of introducing the self-service concept at petrol
stations in the UAE. 4. Why do you think consumers in the country seem more receptive to self-service at supermarkets and banks but not petrol pumps? 5. What would you advise petrol marketers to do in the light of this resistance to adopt selfservice?
