Explain how you segment, target the market and position the product.

1. Assume you are producing and selling leather shoes. Customers complain the lack of creativity, consistency, uniformity and quality in your product.

a) Explain how you segment, target the market and position the product.

b) Develop the marketing mix strategies (include product, price, place and promotion strategy)

2. Assess the marketing philosophy of commercial banks in Ethiopia. Which of the philosophies discussed do you think is adapted by the bank? Substantiate your answer with clear evidence. What the company should to appeal to the customers?

3. Identify and briefly describe four trends in the macro/marketing environment that will have or recently had an influence on the selected industry. For each of the trends you have to:

a) Briefly explain the trend.

b) Describe the impact of trend on the selected industry.

c) Highlight the implication that the trend has on the marketers in the chosen industry.

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You work for a company that develops and markets crew planning and optimization software and provides training and consulting in this area for the airline industry.

You work for a company that develops and markets crew planning and optimization software and provides training and consulting in this area for the airline industry. Currently, the firm is….

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Following a critical analysis of the data, two themes emerged: (i) education for sustainable development; and (ii) sustainable agriculture. The theme of Education for Sustainable Development (ESD) has been presented….

Are there any productivity concerns with allowing employees to use their personal devices at work?

When Saman Rajaee resigned from his sales position at Design Tech Homes in Texas, he wasn’t prepared for the next move the company made.89 He used his personal iPhone to….