King City Inc. manufactures machine tools. The production planner who oversees the production of two of King City’s machines needs to determine how many of each to produce this month…..
examine the process of product extension and product standardisation in international markets.
1.Product standardisation is the process of marketing a product in international markets by
(a) Affecting little change in the basic nature of the product
(b) Introducing new products
(c) Altering the basic nature of the product
(d) Changing product as well its positioning
(e) Changing only the product positioning
2. Briefly examine the process of product extension and product standardisation in international markets. 3. What are the challenges to product adaptation in international marketing? Explain the process with the help of examples of product adaptation undertaken by a product.