Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2% of coupons are redeemed?

Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2% of coupons are redeemed? Consider in store, online and other types of coupons.

Provide 2 – 3 examples to support your response.

2. How has social media impacted the IMC model?

Provide 2-3 examples and discuss.

3. Who Should Pay? Who Should Be Paid?

Do you think that brands/products/services should have to pay to have their products/services placed in a show or movie?

or –

Do you think that the show/movie leadership should have to pay for the products to be placed into their production?

Explain. Include the clips or links where applicable. Consider data, consider current stock price, consider consumer perception, consider the target market.

Explain your answer. Provide 2-3 examples and provide links where applicable

 

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