Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
Eastern Union, an industrial union that seeks to organize factory workers for the purpose of collective bargaining, has recently hired you as an organizer
Eastern Union, an industrial union that seeks to organize factory workers for the purpose of collective bargaining, has recently hired you as an organizer. You have been assigned to organize the workers at Too’s Company, a manufacturer in Westfield. The company’s principal product is widgets. The company employs supervisors, maintenance workers, production workers, assemblers, packers, and security guards. There is a support staff that includes two executive secretaries, and two accountants. As a result of your efforts, 51% of the workers in your proposed bargaining unit indicated interest in Eastern Union. Dot tells you that because you already have a majority, you should ask the company to recognize the union as the bargaining agent for the employees. What do you expect Too’s Company’s response to this request will be?