Discuss and identify one MNC where you have a contact in the HR department.

Break into groups of five. Discuss and identify one MNC where you have a contact in the HR department. While it might be difficult for them to share the exact performance appraisal system they use, seek an interview with the HR person to understand the following–

·         Is the PMS the same for all country locations?

·         Where is the differences (if any) between what is followed at the HQ and what is followed at the unit level? Why is it so?

·         What are the challenges they face in implementing the system?

·         How is the PMS linked to rewards, awards, salary hikes and training needs?

Present it to the larger group applying theory from this chapter. Discuss how it could be made more  effective.

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Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..

What will be your recommendation to Elite Furniture, if you are a consultant to the company?

Elite Furniture Jan Smith had planned on spending six months at home before returning to work after the birth of her first child. However, she and her husband had recently….

Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

Write an essay based on ONE of the following topics (worth 50% of your grade for this module): Perform a market environment analysis for an existing brand of your choice and outline the marketing….