Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
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Did you resist the change? Did others resist the change? How did you overcome your resistance or the resistance of others to the change?
Create relentless discomfort with the status quo. People are more willing to change when the current situation looks less attractive than the new situation. These points indicate that effective change is a comprehensive process, requiring a lot of commitment from both the organization’s leaders and its members. Think about a change (major and minor) that you have dealt with over the last year. Perhaps the change involved other people, and perhaps it was personal. Did you resist the change? Did others resist the change? How did you overcome your resistance or the resistance of others to the change?
