Let’s get more specific. The data shows that historical usage has varied a lot by medical facility, with some using primarily Supplier B and others using primarily Supplier D (and only limited historical use of Suppliers A and C). You’ve also found that satisfaction is highest across the board for Supplier B. Which potential audiences might care about this? Again, list them. Does this make your list of potential audiences longer or shorter than it was originally? Did you add any additional potential audiences in light of this new information?