1. Identify a suitable target market for Plastic Whale for its launch into the Australian market at Sydney Harbour. 2. Identify how Plastic Whale should be positioned within the Australian market. 3. Develop an Integrated Marketing Communications strategy (IMC) using THREE (3) of the tools from the Promotional Mix element (i.e. advertising, sales promotion, personal selling, public relations and/or direct and digital marketing) that will enable Plastic Whale to attract and involve as many people as possible to reach the goal of plastic free waters in the Sydney Harbour. 4. To create awareness for the plastic pollution problem and communicate the benefits of the enterprise to the potential target market.
can you live on $9 an hour? Most Americans know the facts about low-wage work, but many have been lucky enough to avoid actually having to live on $8 or $9 an hour. Go to:http://www.playspent.org/ and play the SPENT game, also watch the movie SPENT http://www.spentmovie.com/ (“Spent: Looking for Change” is a film about everyday Americans without the financial options most of us take for granted and the movement giving them renewed hope)
March 21, 2015
9:05 am
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