When new customers are brought on board at PlastiPharm, they meet not only with the sales team, which is responsible for explaining the features of the products the company sells,….
Describe your new business. Do you provide a service or a product?
Creativity and innovation are two of the key elements needed to successfully start a
new business. For this assignment, you will perform a PEST Analysis on a new
business that you plan to create and use this analysis to describe how you intend to
grow your business in the global environment.
• Describe your new business. Do you provide a service or a product?
• Develop a PEST Analysis using the template provided in the assignment description.
• Describe how you will grow your business in the global environment. Did the PEST
Analysis help you to make decisions about this plan? Why or why not?
• Explain how the PEST Analysis effects your views of creating a new business.
• For parts 1, 2, and 3, develop one Word document and clearly label each section.
• Use APA formatting (no abstract required).
• Focus on quality of writing and content, as opposed to length.
• For part 2, use the PEST Analysis template. Your PEST Analysis needs to be placed in
the appendix of the combined paper.
• Review and follow the grading rubric.