Your task
You are to create a 10-page digital marketing strategy slide deck for the brand that you selected for your
first assessment. This assessment builds on assessment 1 and considers the strategy required by a
brand of your choice to create a successful digital marketing presence.
Assessment Description
In this individual assessment, students will be given an opportunity to analyse and evaluate digital
marketing strategies in comparison to traditional marketing strategies further by developing, planning
and proposing targeted marketing solutions using a mix of digital and traditional marketing methods.
The students will be required to demonstrate their ability to acquire the knowledge to predict future trends
in Australia’s digital marketplace.
Assessment Instructions
You are to create a 10 PowerPoint slide deck that discusses a new digital marketing strategy for the
brand that you selected for Assessment 1. Within your strategy, you will need to consider how the
traditional channels the brand uses can integrate with digital channels and the broader implications of
your strategy on the marketing mix.
In preparing the slide deck, you must address the following requirements:
• A succinct summary of the digital marketing audit that you have completed in Assessment 1.
• A detailed overview of the current digital marketing strategy.
• A set of new digital marketing strategy recommendations that are SMART.
• An action plan of recommended digital marketing strategy implementation (tools, budget and
phasing).