You manage a hotel resort located on the South Beach on the Island of Kauai in Hawaii. You are shifting the focus of your resort from a traditional fun-in-the-sun destination….
conduct a detailed SWOT analysis for Walmart in Germany.
Walmart Inc. is an American multinational retail corporation that operates a chain ofhypermarkets, discount department stores, andgrocery stores, headquartered inUS.
Walmart is theworld’s largest company by revenue, withUS$514.405 billion, according to theFortuneGlobal 500list in 2019. In 1997 Retailer Walmart opened 85 stores in Germany in an attempt to tap into Europe. In 2006, Walmart pulled out, at a cost of US$1 billion.
They are currently examining the relaunch of Walmart in Germany and they have hired you as a consultant to proceed with the relevant analysis.
In this context you need to conduct a detailed SWOT analysis for Walmart in Germany.