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Composing a blog entry Assume you are employed part time as an assistant manager for a local sporting goods store (or another type of merchant of your choice). In a conversation with the owner about what you’re learning in your college classes, you mention how content marketing can be a useful technique to persuade potential customers. The owner asks you to compose a sample blog entry that could provide useful information about the store’s products or services to a target audience. Compose the blog entry and, in a separate paragraph, identify the business and explain how the entry provides useful information and will persuade potential customers.

 

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