Business success or failure is often determined by whether there has been sufficient planning in several areas. In this task you are required to create a simple marketing plan for a small business combining research and what you have learned in this class.
Situation:
You are required to create a simple marketing plan for your small business. In your marketing plan you will need to make a number of assumptions, please clearly indicate this in your plan.
Marketing plans for large corporations can run from 50 to 200 pages in length, yours need to a simple marketing plan that illustrates that you understand the elements of a plan below.
- key elements of a marketing plan, including
- market position
- competitor analysis
- target market analysis
- marketing goals
- marketing strategy/marketing mix
