Analyze own strengths to leverage against the external factors

1.Regiocentric approach believes that:


(a) Markets can be segmented on the basis of regional similarities

(b) Markets can be segmented on the basis of country borders

(c) Markets cannot be segmented

(d) Markets are homogeneous

(e) All markets are heterogeneous

2. In international marketing, firm specific motivating force refers to:

(a) Analysing own strengths to leverage against the external factors

(b) Analysing opportunities within the country

(c) Analysing external factors

(d) Analysing competitive opportunities

3. Experiences transfer/benchmarking in international marketing refers to:

(a) Adapting experiences earned and utilised in establishing a new business at a low cost and lesser time

(b) Transferring experienced employees

(c) Transferring technology

(d) Transferring finances

(e) Transferring resources

4. International marketing orientation, as spelt out in EPRG framework, refers to:

(a) Management’s thinking, philosophy, and guiding principles towards internationalisation of a

company’s operations

(b) Companies’ resources as allocated internationally

(c) Companies’ marketing operations

(d) Companies’ manufacturing plants as located

(e) Companies’ personnel

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