An influencer on multiple digital platforms offers interesting ideas on how to do widgets better. This person produces an output one time a week using their home, field trips, and various products that sponsors provide to them.

An influencer on multiple digital platforms offers interesting ideas on how to do widgets better. This person produces an output one time a week using their home, field trips, and various products that sponsors provide to them. This person makes a decent living but is challenged by competition, new entrants, sponsors, and demand fluctuation.
There are many sponsors, but it is challenging for this person to decide which ones to promote. Some products are game-changers in for people at the bottom-of-the-pyramid, which is a traditionally underserved market.

Technology used:
1. Digital camera with advanced sound
2. A Macbook Pro
3. Video editing software

Key products that were featured that drew high-interest:
– Plasma water sanitation system
– Edible algae – EnerGaia
– Urine-powered electricity
– BRCK
– Distribution drones – Garuda Robotics
– W.Afate 3D printer – WoeLab
– High-altitude balloons – Google X

 

This person, a former MBA student at Barry University, wants to expand their business and even hire other influencers throughout CARICOM, LATAM, and Oceana. They think back at what they learned and determined that they needed a good strategy to move forward.

Which of the primary or related technology strategies most apply. Before answering, research each listed strategy. Note that some of these strategies were useful in development of the primary strategies.

Group of answer choices

Embedded sustainability

Porters Five Forces

Jobs-to-be-done-theory

Bottom-of-the-pyramid

Blue Ocean

Red Ocean

Red Ocean only if Blue Ocean transformed

Bolt-on sustainability

Disruptive Innovation

Technology Acceptance Model

Information Processing View

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