Subject Guide THT2105
Tourism and Transport THT2105
Tourism and Transport Page 10 of 39 This Subject Guide complies with the Subject Outline authorised by the Course Committee
Assessment Details
Assessment Task No 1 (Individual Report – Comparative analysis of the relationship between transport and tourism)
Task Length: 1000 words
Task Weight: 20% Task Requirements:
This assignment requires each student to write an individual report based around a case study that demonstrates the relationship between transport and tourism through an in-depth comparative analysis of the City Circle Tram and the Melbourne City Sightseeing Tour. The analysis and evaluation should consider the following elements:-
A detailed comparison of the strengths and weaknesses of both products, service levels and the overall experiences from the tourist’s viewpoint
. b) An evaluation of how both products are currently integrated into Melbourne’s transport and tourism systems.
- c) Recommendations to improve the existing products, service levels and the overall visitor experience and to better integrate them into Melbourne’s transport and tourism systems.
- d) Evidence of the application of relevant tourism and transport management theories and concepts to the case study, drawing on appropriate supporting examples, and discussing any implications and issues arising
The report should include the following
A Title Page with your name and student number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment;
An Executive Summary which includes the main findings and recommendations of the report;
A Table of Contents with section numbers, section titles/headings and page numbers;
A brief introduction that provides an overview of the City Circle Tram and the Melbourne Visitor Shuttle as well as the contents of the report;
The Main Body of the report in sections, which should include the following elements: o A detailed comparison of the strengths and weaknesses of both products, service levels and the overall experiences from the tourist’s viewpoint.
o An evaluation of how both products are currently integrated into Melbourne’s transport and tourism systems, linked to tourism and transport management theories and concepts.
A Conclusion, which summarises the key findings and briefly discusses any recommendations and implications arising from the analysis;
A Reference List and in-text referencing in APA Referencing Style with a minimum of four (4) academic journal articles, texts (e.g. the prescribed text), government sources and relevant media sources (e.g. newspaper articles, trade publications) to support your discussion; and Any relevant Appendices (e.g. maps, illustrations, statistics).
