Alexander Forbes, a diversified financial services organization, is one of the major financial services organizations in Africa, providing financial solutions to individual and corporate customers.

Alexander Forbes, a diversified financial services organization, is one of the major financial services organizations in Africa, providing financial solutions to individual and corporate customers. Their services include retirement planning, asset and wealth management, medical insurance, and consulting. Headquartered in Johannesburg, South Africa, the company has operations in eight regions across sub-Saharan Africa and the Channel Islands, employing over 3,000 people. It reported operating income of ZAR 3,647 million (South African rand) for the year 2017–18.

In recent years, Alexander Forbes has embarked on simplifying the company structure to enable better collaboration across divisions. One of the structural changes was the separation of the technology function from the operations function to create an information technology (IT) function as a revenue-generating cluster.

The IT function is responsible for modernizing systems to provide, among other services, a single customer view. This made it possible for Alexander Forbes to use IT as a strategic tool. One of the ways in which this is being achieved is the company’s health insurance services.

The company keeps track of its customers in an integrated database so that customer care representatives are able to handle queries and transactions for customers across all healthcare products.

The database tracks all claims submitted by their customers, including visits made by healthcare professionals, medication, procedures, and treatments. In case of prescriptions for which cheaper options, often in the form of generic alternatives, are available, customers are immediately informed via text message to their mobile phones. However, it is often found that customers prefer the more expensive medication rather than the generic alternative. A record of co-payment is maintained on the database for such customers since the company does not cover the full cost of relatively expensive medication.

All claims submitted by customers are digitized and can be easily retrieved if any queries arise. Customers can also access their historical records through the company’s website.

Customers can install the company’s mobile application to submit claims and check their status.

find the cost of your paper

Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..

What will be your recommendation to Elite Furniture, if you are a consultant to the company?

Elite Furniture Jan Smith had planned on spending six months at home before returning to work after the birth of her first child. However, she and her husband had recently….

Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

Write an essay based on ONE of the following topics (worth 50% of your grade for this module): Perform a market environment analysis for an existing brand of your choice and outline the marketing….