Blogging exercise for Sustainability Trends: Air Pollution control in China
Writing requirement:
You may decide to use the blogging exercise as an opportunity to explore one or more emerging, business-relevant, sustainability trend. In identifying your emerging trend (or trends) you should be able to explain why and how it could grow in importance and gain traction as an issue, strategy, operational practice or philosophy over the coming months and years. Examples of emerging trends may include:
- a growing interest in the role of entrepreneurship to tackle development and sustainability challenges
- the increasing role and acceptance of business in shaping and implementing international agreements relating to sustainability goals
- a shift within many organisations to look at the ‘total’ value chain rather than just upstream components
- an observed imbalance in media coverage and/or declining public acceptance of climate change
- a shift towards describing social justice/ human rights goals within the sustainability context, and away from conveying environmental messages exclusively
- an increasing importance being placed on empowering women as a means to economic and social sustainability
- the internet of things as a driver for sustainable business
In formulating your thoughts, you could consider the following things:
- What is the context? What drivers led to and shaped the trend?
- Who are the stakeholders and how do they interact with the issues? Who are the future stakeholders?
- If the trend relates to a specific strategy or operational practice, do you think it is a new and effective way to deal with specific challenges? Does it fit within broader social, economic and environmental sustainability goals? What will its impact be?
- Will it last and how will it evolve?
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