Business Focus B2C B2B Total A survey of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) was based on 1000 B2B….
A design solutions report aims to encapsulate the most valuable insights from the research stage and channel these into theoretical prototypes.
A design solutions report aims to encapsulate the most valuable insights from the research stage and channel these into theoretical prototypes. You must stick to the facts when discussing research and purporting to call upon factual data. The interpretation of this data, however, is subject to variation, as are the many possible ideation directions you may go with this contextualised data afterwards. You will conduct the early phases of data analysis and ideation in a team with others. This will be called a ‘flexible collaboration team’ (FCT). After the initial phases of research synthesis and ideation, each student will develop an individual solution report for their chosen solution. You may develop one solution (only) from the list developed in your ideation session(s) with your FCT. The end result of the report should be a well-articulated and well-presented solution that meets the criteria of the assessment and the context of the project. You will demonstrate a clear and logical process, progressing from design premises (insights, problem/opportunity statements, HMW (How might we) questions) to a fully articulated design solution.