Suppose you are conducting market research for your favourite soda brand. Sales have been lagging for two quarters, and you are determined to find out why. You decide to host an in-person focus group to gain customer insights into your brand’s current product offerings. You are also interested in obtaining feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited to the focus group, and why? What types of information would you want to obtain? Identify possible questions to present to the focus group. Suppose you are conducting market research for your favorite soda brand. Sales have been lagging for two quarters, and you are determined to find out why. You….
Daily Archives: May 2, 2022
Case Study –Your team as international trade compliance team is hired to present to the customer for the following scenario. Please ensure all six questions are answered. The presentation needs to be in power point format only Your team is materials and distribution manager for Global Olympic Enterprises. Your team is responsible for all transportation, distribution, materials, and purchasing for her firm. The company has just embarked upon a new venture in Africa that will involve moving Medical Equipment and supplies from Toronto to South Sudan for Pfizer Pharmaceuticals and to be delivered to Medicin Sans Frontier (Doctors Without Borders). Your team has hired your organization as her freight forwarding consultant and agent. You have identified two transportation choices: 1) move the freight by water, which takes 38….
Which of the following statements concerning marketing research is false?
A) Market research is the vehicle for gathering the information that serves as the foundation for the company’s marketing plan, helps avoid costly marketing mistakes, and can uncover unmet customer needs the business can serve.
B) Small businesses cannot afford to miss their target markets and market research can help them focus their efforts.
C) Small companies are at a distinct disadvantage compared to larger ones when conducting market research since it is so expensive.
D) Market research involves systematically collecting, analyzing, and interpreting data pertaining to the small company's market, customers, and competitors.
What is the difference between qualitative and quantitative analysis?
a Qualitative analysis gives information about the identity of an analyte whereas quantitative analysis gives information about the quantity of the analyte.
b. Qualitative analysis is done using chemical methods but quantitative analysis is done using instrumental methods.
c. Qualitative analysis applies to organic compounds and quantitative analysis applies to inorganic compounds. But in fact, they provide similar information
d. quantitative analysis gives information about the identity of an analyte whereas Qualitative analysis gives information about the quantity of the analyte.
e. Physical properties are measured in qualitative analysis but chemical properties are measured in quantitative analysis.
1.Assess the marketing philosophy of Commercial Bank of Ethiopia. Which of the philosophies discussed, do you think, is adopted by the bank. Substantiate your arguments with clear evidences. What should the company do to appeal to the customers? (10 pts)
2.Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry. For each of the trends you have to: (15 pts)a)briefly explain the trend)describe the impact of the trend on the industry)Highlight the implications that the trend has on the marketers in the chosen industry.
3.Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality in your product. (15 pts)
a)Explain how you segment, target the market and position the….
Dashen brewery is one of the most successful companies in the beer industry of Ethiopia. It is well known for its strong capital, production capacity and manpower. Available information about the beer industry in Ethiopia indicates that the industry is characterized by untapped markets, rapidly becoming global in scope and channels of distribution are high both in number and quality. The top management of Dashen brewery is currently looking for an intensive strategy with the aim of improving their company competitive position in the beer industry. What intensive strategy do you recommend for the top management of Dashen brewery? Why?
Headquartered in Bryanston, South Africa, Tiger Brands Limited has been one of the largest manufacturers and marketers of food, home and personal care brands, and baby products in Southern Africa for several decades. Founded in 1921, the consumer goods company has used expansion, acquisitions, and joint ventures to achieve a distribution network that now spans across more than 22 African countries. Apart from its operations in South Africa, Tiger Brands also has interests in international food businesses in Chile, Zimbabwe, Nigeria, Kenya, and Cameroon. For the period October 2014 to March 2015, Tiger Brands reported a 9 percent increase in operating profit from domestic businesses; the total group turnover increased by 7 percent to 15.9 billion South African Rand, while operating profit before the IFRS 2 charges declined….
Ludic took the opportunity to solve the problem of increasing the number of child obesity and diabetes in Saudi Arabia. By providing consultation and fitness services that controls and prevent the two types of diabetes. Ludic targets diabetic children and prone to diabetes due to obesity, aged from 6-12 years old. Ludic is a health club provide diabetes services. In addition to four exercises classes including cycling, free activity, cardio and dancing, that are safe and suitable for children condition. The progress of subscribers and health conditions will be followed up by the certified diabetic intellectual. It will be in Eastern Riyadh, as it is densely populated which will provide an opportunity to reach a wide range of targeted customers. The building of 675m2 will be rented with….
MORE ABOUT ENTERPRISE RENT-A-CAR
Enterprise prides itself on going well beyond the expected when it comes to customer service. One of its founding principles is that satisfied customers drive business growth. The tag line “We’ll pick you up” means just what it says, for instance, even though bringing rental cars to customers can present special scheduling challenges for employees. Everyone at Enterprise knows, however, that because the firm dedicates itself to the local market, customers are not likely to be the anonymous business travellers passing through airports who make up competitors’ customer bases. They are people in the neighbourhood who will be coming back to rent another car if they are satisfied or go elsewhere if they are not.
High customer-satisfaction ratings are a prerequisite for employee promotions,….
Tammy Potter, a new partner with the regional CPA firm of Tower & Tower, was recently appointed to the board of directors of a local civic organization. The chairman of the board of the civic organization is Lewis Edmond, who is also the owner of a real estate development firm, Tierra Corporation. Potter was quite excited when Edmond indicated that his corporation needed an audit and he wished to discuss the matter with her. During the discussion, Potter was told that Tierra Corporation needed the audit to obtain a substantial amount of additional fi nancing to acquire another company. Presently, Tierra Corporation is successful, profi table, and committed to growth. The audit fee for the engagement should be substantial. Since Tierra Corporation appeared to be a good client….