Daily Archives: June 30, 2021

Outline the components of the integrated marketing communications planning process and demonstrate the strategic interaction between these aspects and their relationship to the marketing plan

This task is completed individually. When preparing for the task you should pay particular attention to not just remembering theory presented in class or via the text, but also considering how this can be applied to create specific communication strategies appropriate to selected products. A solid basis for your demonstration of understanding in this course will require that you:

exemplify how integrated marketing communication can be used as a process for developing brand equity, the role of marketing communications (and its specific elements) in marketing strategies and, how current strategies and techniques used in marketing communications can be applied.

All of this must be considered in the context of ethical and appropriate behaviours.

Your answers will need to exhibit clarity and depth of understanding of key principles as….

Outline the components of the integrated marketing communications planning process and demonstrate the strategic interaction between these aspects and their relationship to the marketing plan

Outstanding work featuring originality where necessary, excellent critical analysis, detailed application and comprehensive coverage of relevant issues. Question blends perfectly with others where applicable. Practical applications of theory are excellent. Strategical insights are excellent.

 

This task is completed individually. When preparing for the task you should pay particular attention to not just remembering theory presented in class or via the text, but also considering how this can be applied to create specific communication strategies appropriate to selected products. A solid basis for your demonstration of understanding in this course will require that you:

exemplify how integrated marketing communication can be used as a process for developing brand equity, the role of marketing communications (and its specific elements) in marketing strategies and, how current strategies and techniques used….

Is this solution in accord with what is natural?

Task Description:

In the same way as in Part 1, you are to construct a written analysis(3410ICT 3500 words; 7101ICT 4500 words)which identifies and characterizes all ethical factors from a given case study. Ethical factors will come from the different points of view of the main characters. As you analyze the factors you will refer to theory, particularly Normative Ethical Theories. These factors are then to be prioritized, according to the Ethical Decision Model, from most important to least important. You are then required to present an evidence-based decision forthe ethical course of action forthe characters and give a discussion of related theory to explain your choice of prioritization and your decision.

Part 2(due Friday Week 11–use the template supplied and submit via Turnitin)

2.1 Toby

 

2.2 Lunch….

Produce a PowerPoint presentation that Sutherland can use at the board meeting

Question-1. Produce a PowerPoint presentation that Sutherland can use at the board meeting (45%)

 

To structure the presentation, follow the implementation roadmap provided in COBIT 2019

 

· What are the drivers? (10 marks)

 

· Where are we now? (10 marks)

 

· Where do we want to be (include a balanced score card following the template as this will help to integrate the work from stage 1 (10 marks)

 

· What needs to be done (10 marks)

 

 

You don’t need to have one slide for each of these topics. You are free to structure your presentation slides in whatever manner you feel is appropriate. Note there is no template provided for stage 2

 

 

In the presentation, also include:

– a slide….

Should you apply for the job? Should you wait until Bernardo hears from the employer?

You are in your last semester of college and have been looking for a job. You have registered with the placement office and posted your resume online, but the jobs that are available leave a bit to be desired. In one of your classes you overhear a classmate, Bernardo, talking about an interview he had last week. Bernardo said that he really wanted the job but didn’t think his interview went particularly well. He is currently waiting to hear back from the employer. As Bernardo was describing the position, you thought it sounded very interesting, but you wondered if it would be right for you to pursue the position since Bernardo had found it first.

1. Should you apply for the job? Should you wait until Bernardo hears….

How could you justify the use of an outside firm?

Case Study: NG Electronics Corporation The NG Electronics Corporation is a $250- million manufacturer of various electronic components, headquartered in Seoul, Korea. The firm had embarked on a long-term program of research and development with two university professors and had finally perfected a new high-speed, high-efficiency motor. Upon testing this small electric motor, NG discovered that it was far more efficient than competitors’. The firm wished to move ahead quickly and turned to Lonny Cho, the director of marketing, to determine whether or not they should commit to building a new production facility. The bulk of NG’s sales were to large OEMs, with the rest (about 25 percent) sold to small manufacturers and distributors. Lonny thought about the problem and realized that the firm could easily determine the….

What should Dave Roberts do? Which model of behavior would be most useful to Dave and why?

Dave Roberts is calling on Freeburg’s Louisville plant. Freeburg is one of the world’s largest fiberglass companies. Dave sells extrusion equipment used to manufacture fiberglass pipes. Betsy Young chDave Roberts is calling on Freeburg’s Louisville plant. Freeburg is one of the world’s largest fiberglass companies. Dave sells extrusion equipment used to manufacture fiberglass pipes. Betsy Young chief engineer for Freeburg is concerned about productivity. She wants a six-month lease on the equipment because if uptime isn’t better than 97 percent, she wants to be able to replace it with competitive equipment.

She had a team of her engineers observe a demonstration by Dave. She also asked accounting to prepare its own analysis of the financial information to see how it compared with Dave’s. Frank Dorsett, also with Freeburg,….

discuss which of these available positions students find most interesting and why.

Bring to class hardcopies of current job postings in the human service field. Each student should bring at least one job posting and, prior to class, research the employer to the best of his or her ability. In class, compile a list of the job titles and the employing organizations represented in these postings. Also identify the methods that students used to gather information about those organizations. Compile details provided in the ads about how to submit application materials, focusing on the range of differences or similarities in these instructions. Finally, discuss which of these available positions students find most interesting and why.

Identify the indicators or predictors of whether a given individual can perform each job.

Exercise Background You may choose either of the exercise variations below. We tend to favor Variation 1 because theexercise is usually more useful if you can relate to real job requirements on a personal level. Variation 1. If you currently work or have worked in the past, select two jobs with which you havesome familiarity. Try to select one job that entails relatively low levels of skill, responsibility,education, and pay and one job that entails relatively high levels in the same categories. Variation 2. If you’ve never worked or you’re not personally familiar with an array of jobs, assumethat you’re a manager of a small manufacturing plant. You need to hire people to fill two jobs. Onejob is for a plant custodian to sweep floors, clean bathrooms, empty….

explain the direction of the impact(i.e., whether the observed data will be pulled up or down from the actual value)

Read the following scenarios.Identify actions or conditions that may induce systematic errors in each scenario and explain the direction of the impact(i.e., whether the observed data will be pulled up or down from the actual value).Scenario 1: In an experiment that investigates how novice users learn to use the T9 method to enter data into a PDA, a participant has actually used T9 for over a year.Scenario 2: An experimenter is introducing a website to a participant. The experimenter says, “My team has spent six months on this site. The site is like our baby.”Scenario 3: In an experiment that examines how individuals with severe motor disabilities interact with computers using a brain-computer interface, all participantsrecruited are healthy individuals without any disability.Scenario 4: In an experiment that examines….