This task is completed individually. When preparing for the task you should pay particular attention to not just remembering theory presented in class or via the text, but also considering how this can be applied to create specific communication strategies appropriate to selected products. A solid basis for your demonstration of understanding in this course will require that you:
exemplify how integrated marketing communication can be used as a process for developing brand equity, the role of marketing communications (and its specific elements) in marketing strategies and, how current strategies and techniques used in marketing communications can be applied.
All of this must be considered in the context of ethical and appropriate behaviours.
Your answers will need to exhibit clarity and depth of understanding of key principles as….