Define the concept of a service and explain the characteristic of services. February 16, 2016 Read More »
efine the concept of personal selling. Explain the difference between sales management and personal selling process February 16, 2016 Read More »
Discuss the major variables of market segmentation. (b) Explain the reasons why segmentation is needed February 16, 2016 Read More »
Explain how marketing environment can influence the marketing decision making process. February 16, 2016 Read More »
Discuss positioning strategy and its link to segmentation and targeting. February 16, 2016 Read More »