You will be required to create a buyer persona for business using at least ten (10)
segmentation variables (demographics, geographics, psychographics and behavioural
elements). [Your business may target more than one market and if so, focus on what
you think is the largest target market.]
A buyer persona is a description of an individual from a specific segment and assists
marketers to create marketing strategies whether it is a new promotion, a new product,
a new pricing strategy or any strategic marketing tactic.
Your buyer persona must include:
– Name, picture of the buyer, DOB, profession and income of the buyer;
– Bio of the buyer;
– Brand preferences;
– Communication channels utilised;
– Aspirations, lifestyle;
– Any additional factor that you find relevant to the brand of your choice.