Prepare a case study analysis of Costco which, addresses this question:
• What is your assessment of Costco’s business model and strategy?
• How well is Costco’s strategy working?
• What recommendations would you make to Costco management to sustain the
company’s growth and improve the company’s financial performance?
Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy:
The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New
York, 22nd edition. Case 4 Teaching Note Costco Wholesale Corp. in 2018: Mission, Business
Model, and Strategy, p.302.
Resources:
It is recommended that students read ‘Guide to Case Analysis’ for advise on how to prepare
a case study analysis. This guide is found after case 32 in your textbook Thompson A,
Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for
Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd
edition. CA 1 – CA 12.