Tourists/visitors are motivated to attend a destination for many different reasons. Understanding visitors and their
motivation is one of the keys to a destinations long term sustainability as an attractive tourist destination
In this report, you are expected to choose a destination you have not been to before and using tourist/visitor
motivation theory identify at least two recommendations for the destination to assist them in to be competitive in the long term. This will require you to research and detail the following:
? An overview of the destination, including geographical information, unique selling points (USP’s), visitor experiential components and identification of the key stakeholders responsible for promoting and managing the sustainability of
the destination.