The marketing plan is a document which outlines your marketing approach for a particular service or product. You may choose your own product or service for the marketing plan. My chosen hospital is Suburban Hospital in Bethesda, MD. The goal for this assignment is to strategically market the hospital’s new private, acute care patient rooms for surgical procedures, more info at https://www.hopkinsmedicine.org/suburban_hospital/about_the_hospital/campus_redevelopment_project.html
The new rooms are part of the hospital’s redevelopment plan, which is detailed at https://www.suburbanfuture.org/.
The strategy/marketing plan should have the following sections:
1. Executive summary and table of contents
2. Environmental Analysis (current marketing situation)
3. Strategic Analysis (Opportunity and issue analysis)
4. Objectives
5. Marketing Strategy
6. Action Programs
7. Financial Projections
8. Implementation
9. Evaluation and control
